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以下转载自
http://www.gameshout.com/news/122005/article2176.htm
Sony Pushes PS3 Cell
Posted Dec 28, 2005, 6:24 PM ET
Sony PlayStation 3 expected to bring next-generation cell processor to industry standard for all kinds of multimedia consumer electronics.
Sony's semiconductor chief, Kenshi Manabe has stated that the next-generation cell processor used for the upcoming Sony PlayStation 3 will soon . become the industry standard for all kinds of multimedia consumer electronics. He want to say that the cell chip is as good as the Pentium, if not better. 蓝色部分就是ｓｏｎｙ野心的证据.
Nearly anyone who owns a PC is familiar with the "Intel Inside" sticker. The blue-and-white logo has been a potent symbol of Intel's virtual lock on the market in PC processors over the past decade. Despite their best efforts, Advanced Micro Devices, Samsung, Texas Instruments, and other chipmakers have failed to knock Intel from the number 1 spot.
However, Sony believes the new cell chip is enough competition for Intel to worry about. The cell chip will be used in the upcoming Sony PS3 video game console, and Sony is winding up for a swing at the champ.
While Sony is slated to launch its PlayStation3 this spring, analysts believe in the Cell's potential as a multimedia processor that none of the three companies that shared the chip's $400 million development costs.
Sony, IBM, and Toshiba -- have specified what will come after the Sony PS3 game machine. It's clear that Sony is interested in using the Cell chip in applications other than the Sony PlayStation 3. The chip's success could signal to the industry that Sony is back after a series of missteps left it with an outdated product lineup and mounting losses. For the year ending in March, the Tokyo-based company forecasts an $86 million net loss, compared with last year's $1.4 billion profit.
Sony's woes stem largely from its loss-making electronics division. The unit, which includes semiconductors, accounts for nearly 70% of revenues but hasn't been profitable for the past two years. By making its own specialty chips, Sony hopes to give its TVs, cameras, and cell phones technologies that rivals can't match.
Putting the Cell in a video gaming console gives the chip a high-profile start. Sony's gaming machine, PlayStation2, has been the hottest console in history, topping 100 million PS2 units in November after five years on the market. Analysts predict the next-generation machine will do even better. Sony is expected to sell more than 12 million PS3s in the first year and reach the 200 million mark within five years, estimates researcher Envisioneering Group. Those numbers would give Sony the crucial econo. Now, that's a lot of PlayStation 3 units.
以下为核心内容的翻译:
SONY开发CELL花费了400million,这个沉重的付出绝对不是只为了PS3的，SONY希望PS3能够肩负重任把BD推上下一代存储媒介的宝座，也希望CELL能够通过PS3的流行成功撼动Intel微处理器王者的地位。
Intel在过去的10年中几乎完全垄断CPU市场，就和MS在过去10年完全垄断OS市场一样。现在CELL出现的确是对Intel的威胁，（这不同于若干年前的EE的牛皮拉）同样CELL-based PS3也对MS的XBOX系列构成威胁，所以Intel和MS在这个上面成了战略伙伴，一起通过推广HDDVD来打压SONY的PS3和CELL+BD.其实MS支持哪一个DVD根本对他自己没区别，一个软件商而以~
SONY在冒险，一个很大的险，就像007一样 all or nothing，因为如果PS3不买，一年的PS3硬件生产就会让SONY亏1 billion (10亿)美元，这个数字可能是无法挽回的。但是如果SONY成功了，一石3鸟就成为现实，PS3+BD+CELL将会让SONY获利远大于游戏机市场。SONY一路好走！！
以下为个人的看法:（不喜者就当我说胡话八）
我不是主机饭，但我喜欢日本人对电器产品的认真，人性化和东方美学（PS2使用盗-版者，还有其他非普遍存在的日本电器质量问题个案，免谈）。在这一点上，我心里支持SONY和NINTENDO但是事实上哪一台游戏机占领市场都与我无关。游戏都是同样的一帮人在做。
在另一方面，我的确讨厌被垄断公司在无形中***。无论是游戏机，电脑还是软件。所以市场多元化是好的，在这一点上我厌恶intel和ms的这种联盟，表面上说是为消费者考虑，实际打着自己的小算盘维护自己的垄断地位。. |
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