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新闻连接:
http://www.engadget.com/2007/03/ ... -get-lost/#comments
http://www.1up.com/do/newsStory?cId=3158013
Retailers to Sony: cut the price on the PSP or get lost
Posted Mar 15th 2007 11:44PM by Ryan Block
Filed under: Gaming, Handhelds
Warning: what you are about to read is entirely unsubstantiated, so take it how you will, but according to 1UP, a number of unnamed but big name retailers have given Sony an ultimatum. Either drop the price on the PSP (which hasn't been dropped since exactly a year ago today), or face the possibility of said retailers ceasing to carry the product altogether. (For reference, according to 1UP PSP hardware shipments were down 72% percent last fall compared to 2005, with just 10,000 units moved.) With figures like that and a price that practically insists consumers buy a cheap little DS Lite, we can kind of understand why retailers are up in arms over the waste of precious shelf space the PSP has apparently become; something is in the works though, as supposedly at Sony's Destination PlayStation event, they talked up something or other that put retailers' minds at ease -- what that is or isn't, we don't know. So we can only sit back and hope that if Sony won't listen to its customers, perhaps it'll listen to its channel sales partners.
消息指出,几个匿名的大零售商已经(猜测是bestbuy,Walmart之类的)给sony下了最后通牒,要么PSP价格削减,要么撤下货架,终止销售。
起因是去年一年之内,psp的价格没有任何优惠降价,导致销售不佳,相比2005年,psp硬件销售额递减了72%,而只有10,000台psp被售出,
而价格一直居高不下,无法激发消费者热情,零售商抱怨psp浪费占有他们商店的货架空间,很难赚取利润. |
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