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E3上Sony宣布PS3出货计划为首发200万,年内400万,到3月600万.而平井一夫在最近的GS采访中改为年内出货PS3仅200万台,比E3的计划少了一半!
在被问到如何避免发售后的缺货物体时,平井一夫答道:"我们说过要在年内全球出货两百万台.由于我们要在欧(治澳洲)美日三个地域发售,因此我们现在还没有制定出具体的分配计划.最简单的的做法是每个地区分配70万台(不到),但实际肯定会有所波动,缺货几乎不可避免.除非我们突然宣布:'我们希望能等到来年六月再发售主机',但这并非我们所欲也!
KH: Well, I think that you know this is all relative, but you need to put it in context. I think that we've always talked about shipping 2 million units worldwide within the calendar year. Since we're going with three territories, we haven't really come up with an allocation just yet. But even if you do the simple math you're talking about less than 700,000 units per territory, per major territory, between launch and the end of the year. So even if there was some fluctuation--you give Japan more, you give the US more, what have you--you're going to end up with some shortages. So I think that if we've done our jobs right and if we've been able to really have the consumers become interested in this product, then, unfortunately, I think it's going to be very much of a challenge to be able to meet every single unit demand that's out there in the market. That's just a logistical impossibility. Unless we suddenly say, "Well we want to wait until June of next year to launch because we want to stockpile product," I don't think that's the approach we want to take.
http://www.gamespot.com/news/6156046.html. |
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