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Publishers have taken to Xbox 360 microtransactions--extra downloadable content for released games--very carefully. Gamers have cried foul many times over the prices of extra multiplayer maps, new cars, and horse armor ever since premium content began showing up on Xbox Live Marketplace.
But amidst the bickering and complaining, it appears as though one company got it right. During its quarterly earnings report, Activision revealed that it has sold about $1 million in Call of Duty 2 maps alone. Call of Duty 2 has consistently been the top played Xbox 360 game over Xbox Live, and it appears as though gamers are willing to pay up for extra content.
In a question-and-answer session following the company's earnings call, Activision CEO Bobby Kotick broke down the number of downloads and money made by each downloadable map pack. The free bonus pack, which included two maps, tallied 334,000 downloads. The $5 Skirmish Map Pack was downloaded 105,000 times and generated $368,000, and the $10 Invasion Map Pack invaded 66,000 360s and raked in almost half a million dollars.
With numbers like those, it's obvious Activision will continue to pursue the potential of downloadable content for its current and future projects.
"During the quarter our Call of Duty maps generated approximately $1 million in revenue, a critical first step in exploiting the online revenue potential and extending the shelf life of our games," said Kotick. "This holiday we'll look to further capitalize on the success of the franchise and its online capabilities."
发行商对于360上付费下载业务是相当小心翼翼的，毕竟从XBOXLive存在，fans们就不停的抱怨要额外交钱来买新武器新交通工具新地图的昂贵。但是无论如何，有手段的企业总能够捞到利润，在最新的盈利报告里，Activision宣布单单是COD2卖出地图的利润就达到了100万美金。COD2是目前XBOXLive上最受欢迎的游戏，看起来玩家们还是非常愿意为它付钱的。
Activision的CEO，Bobby Kotick公布了地图的下载细节：免费的附加地图包被下载了334,000次；5美金的遭遇***图包被下载了105,000次，利润为368,000美金；10美金的侵略***图包被下载了66,000次，赚取了60多万美金的利润。
有着这样的成绩，Activision表示会继续开发网络付费下载的潜力。
“本季度COD2为我们造就了百万元的利润，这是我们对游戏网络消费潜力开发的第一大步。我们寄望今年节假日会有更好的成绩”. |
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楼主
发表于 2006-8-4 11:55 · 上海
