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ESA confirms smaller E3 in '07
The Entertainment Software Association has confirmed reports that its Electronic Entertainment Expo will be undergoing big changes for next year. According to the trade group, the convention will be "evolving into a more intimate event focused on targeted, personalized meetings and activities."
"It is no longer necessary or efficient to have a single industry 'mega-show,'" said ESA president Doug Lowenstein in a statement. "By refocusing on a highly targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3."
Prefacing its statements with the caveat "as currently envisioned," the ESA said E3 2007 will still be held in Los Angeles, but won't have the "large trade-show environment" of previous years. The city has previously estimated that the show brings in about $20 million in direct spending by the 60,000-plus attendees and exhibitors.
Sources have revealed to GameSpot that several publishers--including Sony, Microsoft, Electronic Arts, and THQ--were among those pushing hardest for changes to the event. The companies' motives were monetary in origin--floor space alone costs exhibitors over $12 million, and that number doesn't include the cost of building out large-scale, elaborate booths or on-site marketing campaigns within the Los Angeles Convention Center. In addition, an estimated additional $50 to $70 million is spent on city services such as hotels, entertainment, and transportation, a vast portion of that coming from exhibitor employees.
Additional sources have informed GameSpot of how the ESA will recoup the massive amount of income it will lose from the fees it charges to E3 exhibitors and on-site marketers. According to several sources, a number of major publishers have agreed to pay the ESA as much as $5 million each to make up for lost revenues.
GameSpot has also learned that senior ESA staff met with officials from the City of Los Angeles this morning to discuss the impact that having a scaled-down event will have on the metropolis. Attorney Daniel Offner of Offner and Anderson, PC, a law firm that represents numerous E3 exhibitors past and present, thinks the city is likely to respond negatively to a smaller show. "I'd be surprised if the city took this lying down," Offner told GameSpot. "I'm sure the city will take a close look at their [contractual] rights and try and protect them."
One group that will clearly suffer from a downsized E3 is Los Angeles taxi drivers. "The youngsters spend a lot of money, and they don't stay in one space," said Nettabai Ahmed, president of Los Angeles' Independent Taxi. "For taxis, it was really a good convention for us...A regular convention boosts the drivers' income by about 25 to 30 percent. But E3, it goes up to 50 percent boost in their income."
Ahmed estimated that each of the city's 4,000 to 5,000 taxi drivers takes in an extra $500 to $700 during the expo. That's not only the largest bump in income the drivers' get each year, Ahmed said, but the largest they've received in decades, bested only by the 1994 World Cup and the 1984 Olympics.
So what will the new E3 look like? The ESA isn't saying...yet. "The new E3Expo will take shape over the next several months," said Lowenstein. "[It] remains an important event for the industry, and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others."
细节就不说了，ESA周二正式宣布了E3将会减小规模并转移地点——仍然会在LA举办，但是将不再于LACC（洛杉矶贸易展会中心）举办，举办方发言说，新E3的细节将在未来几个月敲定。“举行一个如此单一，庞大的展会是不必要而且低效率的，我们要试图作出更有重点针对性的活动，我们相信我们一定可以做得更好，为了自己和业界创造出更加活力四射的新E3”ESA总裁Doug Lowenstein这样说。
同时披露的真相是，这不是ESA的一家决定，索尼，微软，EA，THQ等厂商在暗中推动了这次E3缩减行动，主要原因还是过于庞大的支出。
新E3，上面提到的一些大厂将每家给ESA500万美金的赞助来维持展会。
这次行动同时引起了LA市政厅的关注，E3每年给LA带来的创收相当丰厚，单单是出租车司机们在E3期间平均收入就提高了500-700美金（一台PS3~~）
ESA保证新E3可以更加有效的为商家和消费者交流信息。Douglas Lowenstein同时声明明年E3将在7月召开，具体时间未定。. |
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发表于 2006-8-1 06:45 · 北京
发表于 2006-8-1 07:08 · 未知
