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新闻来源：http://www.gamespot.com/news/6153494.html
原文如下：
Sega Europe has been busy buying up various studios and expanding others--we talk to creative director Matt Woodley about the thinking behind the strategy.
The past 12 months have been a busy time in the games industry, particularly for Sega Europe. Following acquisitions of studios Creative Assembly (developer of the Total War series) and Sports Interactive (of Football Manager fame), it was recently announced that Sega's Racing Studio outfit would double in size.
At a time when some high-profile publishers are feeling the pinch, Sega seems to have bucked the trend. GameSpot UK recently caught up with Matt Woodley, Sega Europe's creative director, to find out a little more.
GameSpot UK: Sega has made some interesting purchases recently--what has the reasoning behind these acquisitions been?
Matt Woodley: It's part of our strategy to improve our release schedule by working with the best developers worldwide, not just those in Japan. As two examples, Sports Interactive and Creative Assembly not only make the best games in their genres but also make the types of games that were missing from Sega's previous lineup. We had gaps to fill and went for the best to fill them. That's true of all the individual titles we have been acquiring, too, not just company acquisitions. For example, Bizarre Creations is working on The Club for us--we needed a superb third-person shooter that would take the genre to a new level, and it looks like that's exactly what we are getting.
Although it's by no means an easy target to achieve, we are striving to make the best games possible across a wide variety of genres. Hopefully, we can do this by investing in the talent we have whilst innovating at all levels. Making games isn't a science, but you sure as hell can minimise the risk by working with and nurturing the best talent. That's a big part of our philosophy. Let's be honest, Sega is driven by a desire to be successful and thus driven by making money, but the deal with our industry is that well-developed, researched, and marketed games tend to bring you such rewards, so that's our daily focus.
GSUK: Racing Studio has also expanded now--which titles will they be working on?
MW: For now, the only title we have announced is the next-generation version of Sega Rally. I'm talking to you right now from the Studio, having just seen the latest code on PlayStation 3, and have to say I'm very impressed.
GSUK: It's a diffi*** time for big brands in the industry--with others feeling the heat, how is Sega getting on?
MW: I think that Sega is in a completely different position to most publishers in the industry. We have a genuine vision and the support of the most dynamic and intelligent executives I have come across. Sega is part of a large Japanese group--Sega Sammy Holdings--and the desire of our board is that the company succeed, and we have been given the appropriate resources to do that. It will take time, but I'm totally confident that Sega will once again be the biggest brand in video games--worldwide.
GSUK: Are we likely to see further acquisitions this year?
MW: I can't comment on this.
GSUK: How will Sega approach the issue of next-generation titles--spiralling costs and development time are surely an issue?
MW: Well we've done OK so far with decent launch titles for 360, and I genuinely think that our PlayStation 3 launch lineup is looking the best out there, but we are totally aware of the pitfalls--mainly because we have such experience in developing for new hardware. Spiralling costs everyone needs to manage through careful planning--the industry needs people with great project-planning abilities as much as it needs great creative talent.
GSUK: Thanks for your time.
翻译如下：
世嘉欧洲分部最近忙于收购大量的游戏工作时并扩大其它工作室的规模，我们随后采访了Sega创意总监马特.伍德里Matt Woodley
过去的一年是游戏业无比繁忙的一段时间，特别是对Sega Europe来说。近来Sega收购了Creative Assembly工作室（Total War系列的开发者）以及Sports Interactive工作室（以足球经理系列而闻名），而且我们还得知Sega的Racing Studio的配备也将成倍的扩展。
当这个业界大腕们纷纷感到囊中羞涩的时刻，Sega却貌似正好相反，我们GSUK（GameSpot英国分部）立刻采访了Matt Woodley先生，Sega Europe的创意总监。
GS：最近Sega做了不少有趣的收购行动，在这些动作背后请问有什么特别的意图吗？
MW：通过与世界上最好的开发者们合作以提高我们的游戏发行日程是我们的全球性策略，而并非仅限于日本。两个例子，Sports Interactive和Creative Assembly不仅在他们擅长的类型内有佳作，而且在一些Sega不擅长的领域内他们也有独到的经验，以此我们就可以用最好的材料来填补Sega这个缺口了。我们自然也得到了所有的游戏，Bizarre Creations正在为我们开发一款The Club，我们正迫切需要一款华丽的，新一阶段的第三人称射击游戏，而这款游戏恰恰是我们需要的。
要达成这个目标并不容易，但我们正努力在多种游戏类型都开发出最好的作品。希望我们能通过投资，提高并革新我们的制作水平。开发游戏并不是科学实验，但通过与才华横溢者合作，你肯定无疑能使危险减到最小，那是我们的经营哲学的大部分。诚实的说，Sega如同普通企业一样期望商业的成功，但我们企业带给玩家经过完善发展，仔细研究并推广的游戏，那是我们的每日辛勤工作的焦点。
GSUK：Racing Studio也已经扩大了 --他们将继续哪些游戏的开发？
MW：现在，我们已经宣布的唯一的游戏是世嘉拉力赛的次世代版本。我现在就和你在工作室里谈话呢！工作室刚刚看到在PS3上的最新的代码，不得不说，给我们留下了非常深刻的好印象。
GSUK：对业界大厂来讲最近是个非常艰难的时期，其它的企业都承受着相当的压力，Sega近来如何？
MW：我认为Sega和业界里的大多数厂家处在一个完全不同的位置里。 我们已经大体描绘出了未来的框架，我们同时拥有世界上最生气勃勃精明能干的管理层的支持。Sega是一大型日本企业-Sega Sammy Holdings持股的一部分-我们的董事会的愿望是公司成功，并且我们已经被给于勒合适的资源来完成这个目标。或许这会花费一些时间，但是我在这里自信的宣布，Sega不久将会再一次成为全世界游戏业内的第一龙头企业！
GSUK：今年我们可能看见更进一步的收购吗？
MW：我不能对这作评论。
GSUK：Sega将怎样处理下一代游戏的开发问题？-成螺旋上升的开发经费和时间肯定是一个大问题？
MW：嗯，迄今我们在360上发布的一些游戏都处理得很好，而且我实际上认为我们PS3上将要发布的游戏是看起来最好的，当然我们全部知道出问题的可能性（并做好了预防措施） --主要是因为我们有大量的为新硬件开发游戏的经验。 每个人需要通过仔细的计划管理螺旋上升开发经费 --产业需要有大的项目计划编制能力的人才，就像它需要大量的有创造性的才能的开发者那么多。
GSUK：感谢你的时间
评论：觉得Sega的实力已经渐渐恢复了，昔日的霸气也慢慢的回来了，在这个大厂纷纷亏钱的时期Sega却在大量收购，看来传说中Sega大逆袭真的快来了............... |
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发表于 2006-7-6 12:42 · 辽宁
