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原文出处:http://www.gamesindustry.biz/content_page.php?aid=18038
原文:"We want to make it as affordable as possible" - Kaz Hirai
(关键部分的翻译)
Kaz Hirai, president of Sony Computer Entertainment America, has hinted at the company's software pricing strategy for the PS3, suggesting games could be more expensive than Xbox 360 titles.
In a recent interview with US consumer magazine PSM, Hirai was quizzed on the price point for Sony's next-gen software in comparison to the current retail cost of games on Microsoft's Xbox 360.
"Generally speaking, over the past twelve years or so, there has been a consumer expectation that disc based games are maybe US$ 59 on the high end to US$ 39 on the low end," Hirai stated.
"So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say ‘PS3 games now US$ 99.99’."
Although there were no direct figures quoted, Hirai went on to say that Sony will be making its next-gen software "as affordable as possible," but suggested costs could rise from what consumers are currently paying.
虽然没有准确的数字,他说SONY会尽量把游戏的价格定位在尽可能平易近人。这预示着可能比现有的价位高(现有的价位是50)
"If it becomes a bit higher than US$ 59, don't ding me, but, again, I don't expect it to be US$ 100," he concluded.
如果游戏的价格比59略高一点,请不要来对我抱怨(隐含的意思是,事情没有成定局,一切都还有上下浮动的可能),但是,我要再一次强调,价格绝对不会突然涨到100(根据前文,所谓100是一种夸张地比喻,用200来作比喻也未尝不可)
Sony has already come under heavy fire for its pricing strategy on the PS3 console itself, which will retail for US$/Euro 499-599, with two SKUs available from launch.
UK consumers are getting a slightly rougher deal however, with the machine costing GBP 425 when it reaches stores, despite a direct Euro conversion coming in at the marginally lower price of around GBP 405.
There appears to be little correlation between US and UK software prices either, with Xbox 360 titles currently selling for between GBP 44.99-49.99 in the UK, which could mean a price point of around GBP 70 or more for games on Sony's console.
Of course, the software pricing is mere speculation at the moment, and is unlikely to be officially confirmed by the company until much closer to the anticipated November launch of the PlayStation 3.
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某xx洋的新闻该入土了,带有明显的非客观的***导向性。. |
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