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http://www.1up.com/do/newsStory?cId=3151655
Assassin's Creed: Not So Exclusive?
It's clear the game is coming to other platforms, so why is Ubisoft hiding it?
by Luke Smith, 06/22/2006
Assassin's Creed is coming to the Xbox 360. It's one of those secrets no one is supposed to know about (like Halo: Forerunners) yet everyone does. Sources close to Ubisoft have informed us that the game will definitely see release on Microsoft's platform -- even though the company still refuses to admit the game's inevitable multiplatform fate. But why has there been all of this secrecy and ambiguity? And what now really is the full story with Assassin's Creed? Read on.
Before it was unveiled as Assassin's Creed, the Ubisoft Montreal team (the one behind the Prince of Persia games) showed Project Assassins at Tokyo Game Show in September of 2005. Even then, the game was being positioned as a PS3 title from the Prince of Persia team. Yet, at last March's Game Developer's Conference, the tune had changed, with Project Assassins being shown as coming to both Sony's PS3 and Microsoft's Xbox 360. An internal memo leaked with Ubisoft's in-house upcoming list of games (a list that was later revealed to be 100-percent legit -- at least based on release plans at the time) clearly displayed Assassin's Creed (Assassins) as a multiplatform game.
The leaked list from March shows Assassin's intended as a multiplatform title:
Tom Clancy's Firehawk (PS3, Xbox 360, PC)
Tom Clancy's Rainbow Six 5 (PS3, Xbox 360, Rev, PC, PSP)
Tom Clancy's Ghost Recon 4 (PS3, Xbox 360, PC, Xbox, PS2)
Assassin (PS3, Xbox 360, Rev, PC, PSP)
Lumines 2 (PS2, PSP)
Game 5 Haze (PS3, Xbox 360, PC)
Alive (PS3, Xbox 360, PC)
Naruto (Xbox 360)
Rayman 4 (PS3, Xbox 360, Rev, PC, PS2, handheld)
Dark Messiah of Might & Magic (PC, PS3, Xbox 360)
At E3 06, that positioning changed again, with the game being announced as a PS3 title. Quizzically, Assassin's Creed appeared on the June cover of multiplatform print mag Game Informer -- rumors placed that cover story originally appearing in a PS2 specific print outlet.
So where does that leave Assassin's Creed now? 1UP asked Ubisoft to clarify the situation.
1UP: Is Assassin's Creed an exclusive title for the PS3 or is it only announced for the PS3?
Ubisoft: "Assassin's Creed is coming to the PS3. No other announcements have been made."
1UP: So it is not exclusive?
Ubisoft: "Assassin's Creed is coming to the PS3. No other announcements have been made."
So, at this point, Assassin's Creed is not exclusive to the PS3 -- or, at least, it most certainly has not been announced to be exclusive to the PS3. So why has it only been announced for PS3 and not other platforms? Sony may have come to an agreement with Ubisoft for the rights to announce the game for its platform first, similar to the multi-million dollar arrangement between Microsoft and Rockstar to announce GTA 4 on 360 at E3. It could also very well be that Ubisoft is hesitant to confirm Assassin's Creed for anything beyond the PS3 because Sony hasn't decided exactly what they want to do with the game and that Ubisoft and Sony are still trying to work out an exclusivity deal (though given Sony's recent downplaying of the importance of third party exclusives, don't hold your breath). Given Ubisoft's history as a multiplatform developer and its rise to prominence as such, it seems unlikely that Ubisoft would jeopardize potential revenue by limiting a new, promising franchise to Sony's PS3 (especially given the console's high price tag and limited audience within the first few months). Really, at this point, there seem to be two future possibilities:
Sony may be considering a timed exclusive on Assassin's Creed: This deal would mirror the deal that Sony struck with Rockstar Games regarding its Grand Theft Auto franchise exclusivity on the PS2 -- Microsoft was able to publish the GTA games after an amount of time had gone by. Generally, the time frame for these exclusives is six months. A deal like this would be accompanied with a clause that keeps Ubisoft PR gagged from talking about the game coming to other platforms until a certain timeframe had passed.
Sony paid for the exclusive rights to announce Assassin's Creed as a PS3 game : This option seems like the most likely, because it directly affords the publisher, Ubisoft, a tremendous negotiating advantage. Ubisoft has intended Assassin's Creed to be a multiplatform title, but by selling the rights to simply announce the game a company like Sony would reap the positive press from the admittedly impressive title.
But even if Sony doesn't want to pay for the timed or lifetime exclusive rights to the game, this deal may have had a secondary element to it. If Assassin's Creed is -- as widely speculated -- a multiplatform game, both Sony and Ubisoft benefit from that information not being public.
Sony benefits because the press surrounding Assassin's Creed, coupled with the knowledge that it will be available on PS3 serves to raise expectations and excitement for its next-gen platform. Ubisoft also has a pretty powerful bargaining chip if Sony decides it wants to pay for the rights to the game for a timed exclusive or a lifetime exclusive. But will taking money to keep Assassin's PS3 only offset the potential revenue loss from the system only being available on one platform? Ubisoft's lack of comment on Assassin's Creed's release calendar may indicate that the company is still considering an exclusive deal.
Ubisoft's silence is justified because they benefit from it right now; so does Sony. But when this all sorts itself out, we're expecting to see Assassin's Creed on the Xbox 360 and we're expecting to see it at the same time as it ships for the PS3. However, it's why neither Sony nor Ubisoft will comment on Assassin's Creed that makes this game's path to release and the business of exclusivity interesting. Despite our hunch, if Sony wants Assassin's Creed exclusively, just like if they wanted Grand Theft Auto exclusively on PS2, it's likely that all they have to do is show Ubisoft the money... making the only question left: Will they?. |
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