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Microsoft Sold 28% of Xbox 360s in Japanese Stores (Update1)
Dec. 13 (Bloomberg) -- Microsoft Corp., the second-largest maker of video game systems, sold 28 percent of Xbox 360 consoles on store shelves in Japan, according to preliminary figures from market researcher Media Create Co.
Microsoft sold 41,817 consoles in the first two days since the Xbox 360 was introduced on Dec. 10 in Japan, Tokyo-based Media Create said in an e-mailed statement late yesterday. The researcher will publish revised figures tomorrow.
``It sounds like a pretty weak start,'' said Eiji Maeda, a video game industry analyst at Daiwa Institute of Research in Tokyo. ``It will be important to watch how sales are in the last week before Christmas.''
The consoles sell for 37,900 yen ($316), excluding tax, and come with a 20-gigabyte external hard disk drive. In the U.S. and Europe, Microsoft offered consoles for the equivalent of $299 without the hard-disk drive and $399 with the drive. Microsoft said it expects to ship 3 million units globally within the first 90 days and 5.5 million units by June.
Yoshihiro Maruyama, the head of Japan's Xbox operations, in September said Microsoft ``can't call it a victory unless we win in Japan.'' The company's first Xbox was outsold by Sony Corp.'s PlayStation 2 about 36-to-one in the country.
Microsoft's first Xbox started sales in Japan on Feb. 22, 2002, almost two years behind Sony's PS2 and five months behind Nintendo Co.'s GameCube. The Redmond, Washington-based software maker also failed to develop role-playing games that appealed to Japanese users.
`Behind the Eight Ball'
This time around, the Xbox 360 was introduced as much as six months ahead of Sony's PlayStation 3, which is expected in the second quarter of 2006, and Nintendo's Revolution, which will come out sometime next year.
The company has also worked with some of Japan's top game developers such as Square Enix Co. to bring role-playing games, which allow users to take a character through an elaborate storyline adventure, to attract gamers.
The Xbox 360s sold in Japan came with a trial version of Square Enix's ``Final Fantasy XI.'' Previous versions of the Final Fantasy series were the best-selling games in Japan in 2003 and 2001, and No. 2 in 2000 and 1999, according to Tokyo-based researcher Enterbrain Inc.
For the first Xbox ``we were behind the eight ball as it were from the get-go and we did not want to repeat that,'' said Peter Moore, head of global marketing for Xbox, in an interview Dec. 9. ``It was important to get out in front early.''
In the U.S. the Xbox 360 console sold out at nationwide stores such as Wal-Mart Stores Inc., Best Buy Co., Circuit City Stores Inc. and GameStop Corp. and online retailers including Amazon.com Inc. Globally, the PS2 outsold Xbox about four-to-one.
fami通:
www.famitsu.com/game/news/2005/12/12/103,1134395397,46690,0,0.html
hardware
X360 - 62135
Software
Ridge Racer 6 - 29891
Perfect Dark Zero - 14897
Need for the Speed - 6842
Total soft/hard = 0.91
PS:XB日本首发12W,XB360日本首发只有6W. |
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