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发表于 2012-7-15 05:43 · 福建
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By contrast
?marshall mcluhan was an influential communications theorist who wrote that, in the 1960 presidential campaign, richard nixon did not play well in televised debates, because he was a "hot" personality in a cool new medium. nixon's discomfort and sweaty upper lip made him look untrustworthy and unsteady.
by contrast, john f. kennedy won debates because he was "cool." he projected a calm confidence, wit and youthful vigor. when he took the oath of office on a bitterly cold january day,givenchy shoes, he didn't wear a hat. in the '60s, cool guys didn't do hats.
after unremarkable stints in the u.s. senate,givenchy flats, kennedy and obama decided to run for president. nixon and romney lost their first tries and retooled. the "new nixon" re-emerged, while romney got religion on several key social issues. obama's campaign caught fire in january 2008 when jfk's daughter caroline endorsed him.
in mcluhan's terms,givenchy sandal, obama is the cool leader, seemingly unrattled by the world's problems. (perhaps to a fault, some would say.) his poise during the economy's free fall in 2008 stood in sharp contrast to john mccain's obvious unease.
president obama's coolest moment came the night of may 1, 2011. without a hint of anxiety at the white house correspondents dinner, he made well-received wisecracks, mostly about donald trump in the audience. he then hurried back to the white house to watch the attack on osama bin laden's compound that he had ordered earlier. how cool was that? |
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