THQ‘s CFO Paul Pucino：像《国土防线》这种游戏要卖200W ！才能回本！！

zzyydd

THQ 首席财务官[CFO chief financial officer] Paul Pucino说道：像《国土防线》这种游戏要卖200W才能收回本.

这个惊人的数字出自于Games Industry所报道的投资者简报中的一部分。

Pucino在他的简报中说道：“当你想着这游戏怎么***盈利时 那得有个门槛 首先它要卖过200W 才能到达首支平衡！再谈盈利 如果能完成的 之后 才有可能获得最高高达百分之六十的增量运营利润率.”

Pucino反复强调的是 现在不要光想着利润什么 重要的是开辟一个新的系列！
[国土防线2已准备中 关键是1能否成功！嗯 孤岛3也貌似这么说.]

分析师任务 THQ 已准备了150W套上市销售！

下面再来对比一下 原创游戏《死亡空间》在发行2年时间里卖了200W  

EA的John Riccitiello表示道：该系列需要出到第3款才能总销量达到500W！[死亡空间2 没300W?]

THQ chief financial officer Paul Pucino has said a game like Homefront needs to hit the two million milestone to recoup costs.

The startling figure was reported by Games Industry as part of an investor briefing.

“When you just think in terms or profitability, the owned IP, there’s a threshold of break-even of about 2 million units per game,” Pucino said during the briefing.

“So you have to sell somewhere in the area of 2 million copies of a game like Homefront to break even. Once you get past that you’re generating incremental operating margins as high as 60 per cent.”

When you don’t just think of profitability, you think of establishing a franchise – as THQ has repeatedly stated it intends to do.

Analysts believe THQ has shipped 1.5 million units of the game to retail.

For comparison purposes, the original Dead Space – another new IP destined to kick off a series – sold over two million units in just under two years, with EA’s John Riccitiello saying the series wouldn’t hit the five million mark until the third entry.

Thanks, Industry Gamers.

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雷声大 雨点小  有个50万就不错~~~

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不可能。。。。。。。

zzyydd

渺云积雪 发表于 2011-3-11 13:42
雷声大 雨点小  有个50万就不错~~~

其预购过了20W~~~~~

sephirothlmh

看看           。。。。。。。。。。。

neuth

渺云积雪 发表于 2011-3-11 13:42
雷声大 雨点小  有个50万就不错~~~

这游戏在美国预订量已经超30W了。一年破200W还是很轻松的

猫咪123

头一次听说这个游戏 啥类型的啊 。。。？？

geniusdio

这职能说是屎一般的成本控制和运作过程啊，看看刚才9个人做出的那个游戏，不谈市场成本，人工成本也就9个人9个月的工资而已。。。。

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很喜欢这种真实世界观中的真实国家的假想敌战争的游戏，不喜欢架空的世界观。
不过对FPS无爱

srta

今天多少号了? 不是已经发售了吗?