- 精华
- 0
- 帖子
- 378
- 威望
- 0 点
- 积分
- 257 点
- 种子
- 0 点
- 注册时间
- 2008-9-2
- 最后登录
- 2010-9-24
|
发表于 2009-2-5 17:35 · 上海
|
显示全部楼层
Even so, the figures do not make encouraging reading. In the latest quarter, PS3 sales were down by 8.9% to 4.46m units, PSP down 11.8% to 5.08m and PS2 down 53% to 2.52m, albeit at the end of its mammoth eight-year lifespan. This compares with 10.42m Wiis, 11.89m DSs and 6m Xbox 360s sold in the same period. Sony's games division saw operating income fall by 97% in the quarter, yet Reeves doggedly maintains that everything is going exactly to plan.
"My objective is financial - to make a profit in our territory by the end of March, and we will. Our priority has always been the PS3; the forecast was 10m at the beginning of the year and it's still 10m. If we'd cut the price, lost another billion dollars, we might have had a huge Christmas but it would have been followed by a huge loss. The company could have thought: 'Hmm, I'm not sure I want to be in this business at all.' But we've shown Sony this is still a good business to have."
A good business, perhaps, but also one in which the PS3 is now firmly third in a field of three and widely perceived as a luxury brand in frugal times. So how can he justify selling the most expensive console in the midst of a global recession? "How do I justify it? Look at the capability of the machines. With PS3, you can go online for free, it's got all the games you want, it's got a Blu-ray drive so you don't need a new player, you can store photos on it, and you've got Home [Sony's recently launched online lobby-service].
"Admittedly, in the current climate, more people will go for the lower price, but we still make a profit and that is our objective." In fairness, currency changes mean Sony's pain is shared by many Asian companies dependent on overseas sales, including Samsung and Toshiba who have also posted heavy losses. Even Nintendo has been forced to slash its net profit forecast for 2008 by a third, despite now outselling Sony by nearly 2:1 in both key formats.
形势异常严峻啊,哈哈 |
|