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Electronic Arts announced today that it will work in collaboration with fashion street wear brand 55DSL for its upcoming Need for Speed Carbon. The latest release in EA's highly successful racing series will feature characters wearing clothing and items designed exclusively for the game by 55DSL.
The exclusive items will be made available to the public, but only through local EA events and pre-order campaigns around the world. There's no word yet on exactly what types of clothing we're talking about, but we'd imagine everything from socks to jackets will be covered.
Andrea Rosso, creative director of 55DSL comments, "When the opportunity to work with EA, and in particular Need for Speed Carbon, came along, it seemed like a natural progression for us. I'm a gamer and I'm going to play this game for sure so to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me."
"This partnership adds another layer of authenticity to our role in street ***ure", says Larry LaPierre, executive producer on Need for Speed Carbon. "Having 55DSL integrated so tightly within Need for Speed Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action."
Need for Speed Carbon is currently scheduled to ship in November for essentially every game system to known the human species.
EA于8月一日宣布将与著名街头休闲服装品牌55DSL在极品飞车-碳化中合作,玩家所选用的人物在游戏中所穿着的服装将由55DSL独家全力打造。
这批特别的服装将会对大众开放,但是想在仍不明朗将会有些什么衣服,但是我们猜想甚至连袜子和夹克这样的细节也会包括其中。
安德烈.罗索,55DSL的创意总监说:“与EA在极品飞车里进行合作,为玩家打造独特的服饰,感觉上是一个自然而然,理应如此的事。我自己就是一个玩家,到时我一定会亲自完这款游戏,看看我们设计的服装被穿在身上的震撼人心的感觉。”
“这次的合作给了我们作品的街头文化更深一层的生动性。”拉里.皮耶尔,极品碳化的制作人说道,“有了55DSL的帮助,我们的游戏真实感更上一层楼,使得广大玩家有机会身着名牌流行体验动感”
极品飞车-碳化计划登陆PS2/PS3/XBOX/XBOX360/GC/Wii/DS/PSP/GBA/PC.........
55dsl是一家1994年成立的服装品牌,他们擅长设计 滑雪、滑浪、街头滑板等年轻运动服饰,在街头文化相关的服装实际方面很有成绩。55DSL在英国,美国,西班牙,法国,意大利,澳洲,日本均有分店,不久前在香港也开设了分店。
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