访问育碧执行高层：为何在次时代发布游戏如此痛苦

jjtomy

译者按： 这是一篇短篇的访问， 访问对象是育碧的高级执行官。从访问中不难看出，游戏商在制作游戏时需要兼顾本世代和次世代。这本身在商业运作中就比较困难。如何在发挥次世代优势的情况下又能够让游戏在本世代也有所作为。一起看一下育碧的Tony Key怎么说吧。

还是老样子，只在X1区发布，版主若要转至其他区亦可。


Why next-gen launch games suffer, according to a Ubisoft exec
访问育碧执行高层：为何在次时代发布游戏如此痛苦

There are practical reasons that explain why games that launch alongside new consoles aren't typically considered great, Ubisoft senior vice president of marketing and sales for the U.S. Tony Key told GamesIndustry International.
有很多现实的理由告诉我们为什么在新平台上发布游戏通常并不认为是满意的，育碧美国区销售及市场高级副总裁Tony Key告诉Games Industry International.

First, as is evident by the slate of launch titles for PlayStation 4 and Xbox One, many games span generations, and development teams create both versions side-by-side. According to Key, because the install base for current-gen systems is so much larger, games will sell more copies on those consoles, and cross-generational games can't be so dramatically different that one devalues the other.
首先，显而易见，PS4和X1首发的许多游戏都是跨世代的，那就意味着开发组需要同时制作两个世代版本的游戏。根据Key的观点，因为本世代的装机量是如此的巨大，游戏将会在本世代的平台上卖的更多，并且跨世代的游戏并不会有大到能够使彼此间贬值的差异。

"MOST OF THE SALES ARE STILL GOING TO BE ON CURRENT GENERATION PLATFORMS."
“许多的游戏仍然将会在本世代的平台上发行。”

"Right now, all publishers are transitioning their development resources," Key said. "For a game like Assassin's Creed [4]: Black Flag, most of the sales are still going to be on current generation platforms. We can't make a version for PlayStation 4 or Xbox One that's so wildly different that we can't market them together. So, for now, developers and designers are focused on making a game that works really well on all of the systems — but as we transition resources to the next-gen, it's going to be more diffi*** to do that because the power of these machines is going to allow so much more creativity."
The same development constraints explain Ubisoft's decision to delay Watch Dogs, which was supposed to ship as a cross-generational title this month but was delayed in October to spring 2014.
“现在，许多的发行商都在转移他们的开发资源，”Key说道。“就如同刺客信条4：黑旗一样，许多的游戏将继续在本世代销售。我们无法在PS4和X1上制作差异化太大的版本，否则我们无法在市场上同时推销本世代版本。因此，就目前来说，开发者和设计者都集中在让游戏在所有平台上都表现良好---但是由于我们正在将现有资源转移至次世代， 因此这对于我们来说很难做到，因为次世代主机的威力巨大能使我们发挥更多的创意。”同样的开发限制也解释了为什么育碧将Watch Dogs从本年10月份延期至2014年春季发售。

"It's heartbreaking to be so coveted for launch and not be able to deliver it at launch, but from a business perspective, it's not a diffi*** decision to make," he said. "Watch Dogs is designed to be a long-term brand for Ubisoft. We won't launch it until we know it's equaling the vision it can achieve. ... We're playing the long game — and as a company, we know how important it is to get it right."
“虽然当你渴求作品的发布而无法发布是令人心碎的，但是从商业角度来看，这并非是一个艰难的选择，”他说到。“对于育碧来说，Watch Dogs将被设计成一个长远的品牌。我们不会贸然发布直到我们清楚的知道它能够达到自身的愿景。我们在进行一场长时间的游戏---并且作为一家公司，我们知道正确的方式是多么的重要。”

For interviews, reviews, videos and more about the transition from the last generation of consoles to the new, check out Polygon's continuing coverage of last week's PlayStation 4 launch as well as this week's Xbox One launch.
访问，回顾，视频以及其他从本世代向下世代转移的新闻，请关注Polygons持续的报道。

来源： GAMESINDUSTRYINTERNATIONAL
原文链接

kareig

很不错的稿子， 感谢楼主翻译

jjtomy

kareig 发表于 2013-11-19 11:14
很不错的稿子， 感谢楼主翻译

多谢版主。。。。。。。。

ky剑士之梦

不错，支持。。。。。。。。

kareig

jjtomy 发表于 2013-11-19 11:19
多谢版主。。。。。。。。

这种文章现在论坛其实很少有人翻的，大家都看多一句话两句话的新闻反而忽略了这些很有可读性的稿子

一起建设一个有腔调的新Xbox综合区吧 ~

jjtomy

kareig 发表于 2013-11-19 11:22
这种文章现在论坛其实很少有人翻的，大家都看多一句话两句话的新闻反而忽略了这些很有可读性的稿子

一 ...

我也是希望大家能够更多的关注游戏背后的东西，了解更多游戏行业的故事。有时候感觉现在的论坛还是浮躁了一些。

BBQ大叔

次世代首发游戏里，个人最失望就是Watch Dog的延期。希望到发售时是真正可以发挥次世代机能的游戏。

steven1983

LZ的帖子不错，希望论坛多一点这样的内容，而不是各种战贴

moriyasana

简单说就是想多卖几份...

aixiangsui

这个帖子说得很实在